Overview
The advertising section offers insights important for marketers to understand their Facebook Ad campaign performance.
Apply filters to obtain insights at brand, outlet, and at campaign and/or platform-level.
Advertising graphs
Ad Spend
The Ad Spent graph shows how much was spent on Facebook advertising during that particular time period.
Ad % Of Marketing Spend
The Ad % Of Marketing Spend graph shows how many percentage out of your total marketing spent did Facebook advertising make up. This is calculated using the following formula.
[Ad spend / (Ad + Promo spend)]
Total Clicks vs Sales
In the Total Clicks vs Sales graph, the total sales amount of each delivery platform is displayed in their respective bar.
The number of clicks from the Facebook ad campaign is shown in a line.
Total Clicks vs Orders
In the Total Clicks vs Orders graph, the total number of orders for each delivery platform is displayed in their respective bar.
The number of clicks from the Facebook ad campaign is shown in a line.
Cost Per Click & Total Clicks
The Cost Per Click & Total Clicks graph shows the number of clicks in a given date range in a bar, while showing the cost per click in a line.
The cost per click is calculated by [Amount spent on advertising] / [Number of clicks]
Tab specific filters
The Advertising tab has three specific filters, Ad type, Ad Name & Ad Engagement Metrics
Ad Type
Filter by Facebook Ad type
Ad Name
Filter by the Ad name
Ad Engagement Metrics
Filter by Ad Engagement Metrics
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